The power of colors
Colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors. It all depends on how the psychological effects of color are being used.
Colors can make us feel happy or sad, and they can make us feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting.
That’s why it’s important to understand the psychological effects colors might have on an average person as well as the fundamentals of color theory and the meanings of colors.
What color works best for your brand?
Just like colors, your brand has a personality of its own, and consumers go after products that match their own personalities. Defining your brand personality helps customers make purchasing decisions, and it helps you target the right people.
- Gender: Is my brand traditionally masculine or feminine?
- Tone: Is my brand playful or serious?
- Value: Is my brand luxurious or affordable?
- Time: Is my brand modern or classic?
- Age: Is my brand youthful or mature?
- Energy: Is my brand loud or subdued?
Your answers will give you an idea of your brand personality, and we’ll use that to see what color works best for you.
A well-designed CTA button will increase your audience engagement.
Responsive design
With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.